Social Media & Marketing Specialist

You know how to make people stop scrolling. With your eye for content, feel for trends and passion for food, you'll put Copper Branch on the map —one Reel at a time. Hybrid role, shooting on location across our four restaurants.

About Copper Branch

Copper Branch is a plant-based restaurant concept with its roots in Canada. In the Netherlands, we operate independently with four locations. Everything on our menu is 100% plant-based — no frying, minimal salt and sugar, and as much local, organic and sustainable produce as possible.

Our guests are always surprised: not by what's missing from the plate, but by how good it actually tastes. Our ambition? Growing to 25–100 restaurants across the Netherlands in the years ahead.

Your role

A lot of people are curious about us — but a little hesitant. "Is it actually tasty? Is it just salads? Do they have good coffee?" Your job is to make sure they give us a chance and discover just how surprisingly good Copper Branch is.

As our Social Media & Marketing Specialist, you own our online presence. You work independently and take the lead on content — from strategy to shooting to posting. You work closely with our Marketing Communications Manager and connect where needed with our online marketing partner, who manages our Meta and Google campaigns.

Content & Photography

  • You shoot food and restaurant photography independently — with a strong visual eye
  • You create short-form video: Reels, TikToks, YouTube Shorts
  • You edit photos and video using tools like Lightroom, CapCut and Canva
  • You use Instagram and TikTok's native tools to plan, post and analyse

Social Media & Strategy

  • You manage all our channels: Instagram, TikTok, Facebook and YouTube
  • You stay sharp on trends — you know what formats work and how algorithms think
  • You know how to boost and promote content effectively
  • You help build a content calendar: campaigns, seasonal moments, new product launches and per-location activity

Influencers & Community

  • You know how to approach, interest and retain influencers and brand ambassadors
  • You manage collaborations from briefing to results
  • You actively build our online community through comments and interaction

Marketing Support

  • You support the Marketing Communications Manager across online and offline activities
  • You help organise and cover restaurant events — like our recent speed date evening and Rise & Rave morning sessions

What we are looking for

  • Proven experience creating social media content — you've made Reels or TikToks and know what works
  • A strong visual eye and the ability to shoot appealing food and restaurant photography independently
  • A solid understanding of Instagram, TikTok, Facebook and YouTube — from algorithms to paid promotion
  • Affinity with the hospitality industry, or a quick ability to get into it
  • Self-starting, proactive and communicative — you take initiative and enjoy collaborating
  • Happy to travel between our four locations, with flexible hours discussed together

You don't need to know everything yet — we love helping you grow 🌱

What we offer

  • Free meal

    You'll be shooting food all day — lucky for you, you get to eat it too.

  • Staff discount

    Discount on all other days

  • OV card

    Travel between locations fully covered

  • Good Salary

    Market-conform

  • Real impact

    Build something meaningful from the ground up

  • Flexibel hours

    24 hrs/week, schedule in consultation
Apply below